1. COLLECTION OF PERSONAL INFORMATION

This Privacy Policy outlines the procedures for collecting, using, and sharing your personal information when you visit or make a purchase from www.gopureply.com (referred to as the “Site”).

1.1 Personal Information We Collect

When you visit the Site, certain information about your device is automatically collected, including details about your web browser, IP address, time zone, and cookies installed on your device. Additionally, as you navigate the Site, we gather information about the specific web pages or products you view, the websites or search terms that referred you to the Site, and details of how you interact with the Site. This automatically-collected information is termed as “Device Information.”

We utilize various technologies to collect Device Information:

• Cookies: Data files placed on your device or computer, often with an anonymous unique identifier. Visit here for more information about cookies and how to disable them.
• Log files: Track actions on the Site, collecting data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
• Web beacons, tags, and pixels: Electronic files that record information about your Site browsing.

Additionally, when you make a purchase or attempt to do so, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. This information is referred to as “Order Information.” In this Privacy Policy, “Personal Information” encompasses both Device Information and Order Information.

2. USE OF YOUR PERSONAL INFORMATION

We use the Order Information collected to fulfill orders placed on the Site, including processing payment information, arranging shipping, and providing invoices and/or order confirmations. Additionally, we use this information to:

• Communicate with you
• Screen orders for potential risk or fraud
• Provide information or advertising related to our products or services, based on your preferences

Device Information is used to screen for potential risk and fraud, particularly through IP addresses. It is also used to improve and optimize the Site, generating analytics about customer browsing behavior and interaction, and assessing the success of marketing and advertising campaigns.

3. SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to assist us in using your Personal Information, as described above. For example, we use Shopify to power our online store (details in Shopify’s Privacy Policy) and Google Analytics to understand how customers use the Site (Google’s Privacy Policy). Personal Information may also be shared to comply with applicable laws and regulations, respond to legal requests, or protect our rights.

4. BEHAVIORAL ADVERTISING

Personal Information is used to provide targeted advertisements or marketing communications believed to be of interest to you. Opt-out options for targeted advertising are available through the provided links.

• Facebook
• Google
• Bing
• Digital Advertising Alliance’s opt-out portal

5. DO NOT TRACK

The Site does not alter its data collection and use practices in response to Do Not Track signals from browsers.

6. YOUR RIGHTS

If you are a European resident, you have the right to access, correct, update, or request deletion of the personal information we hold about you. To exercise this right or inquire about your information, please contact us using the information below.

7. DATA RETENTION

When you place an order on the Site, we retain your Order Information unless you request its deletion.

8. CHANGES

This privacy policy may be updated periodically to reflect changes in practices or for operational, legal, or regulatory reasons.

9. CONTACT US

For more information about our privacy practices, questions, or complaints, contact us via email at info@gopureply.com